30 Social Contest Ideas and Examples

Social contests are a great way to increase engagement, reach, followers and leads. You can run social contests on a variety of platforms such as Facebook, Twitter, your website - all while being mobile compatible. Having great social media contest ideas and examples is the easiest way to get started.

In this article, I'll give you 6 of the leading social media contest ideas, break down how you can run a social contest for your business, and deliver some proven contest prize ideas.

Remember though, these are just a few examples. There are endless possibilities for social media contest ideas...



Social Media Contest Idea #1. Vote Contest


With a Vote Contest, you can gain interaction with your supporters by asking them their views, and your supporters get to take action by voting. Putting on a Vote Contest is a great way to show you listen to your fans.

This social media contest idea is extremely simple to set up on your Facebook page or blog. Vote Contests have a low barrier to entry – all voters need to do is click “Vote” and enter their email. Then they get to share their views by clicking on their vote option preference.

You get to collect entrants’ emails, and you can track results in real-time to monitor campaign performance in our Social Marketing Suite.

Once a fan votes, a post is automatically shared on their Facebook profile, inviting their friends to vote their view too. This generates buzz for your campaign and creates a potentially viral campaign for your business.


Social Media Contest Idea #2. Photo Contest


Photo Contests are another great way to increase social media engagement. With a smartphone within reach at all times it seems like we are all passionate about photography these days. And everyone likes to shares their photos.

The Photo Contests through Wishpond are very simple to set up. They have a relatively low barrier to entry, with fans simply submitting their email and uploading a photo.

Photos are some of the most viral content on social platforms. Photo contests can also create buzz with your Fan's family and friends online, thereby increasing the reach of your brand to new people.


Social Media Contest Idea #3. Photo Caption Contest


Photo Caption Contests are a great social media contest idea to engage fans. They often stimulate competition when entrants get passionate. Photo Captions can be a lot of fun for both the entrants and the business running it.

There is generally little creativity involved in a Photo Caption Contest, but they have a low barrier to entry. Users submit and vote on captions (titles) for photos.

Once submitted, entrants automatically share a post on their Facebook profile, inviting their friends to join too. This generates buzz for your campaign and creates a potential viral campaign for your business.



Social Media Contest Idea #4. Sweepstakes


Sweepstakes are the simplest type of contest. They can be set up in minutes and, like all of our apps, are automatically optimized for mobile.

Users simply click ‘Enter Sweepstakes’, submit their email, and they’re entered to win.

Once signed up, entrants can share a post on their Facebook profile, inviting their friends to join too. This generates buzz for your campaign and creates a potential viral campaign for your business.

Like all of our contests, you get to collect entrants’ emails, and you can track results in real-time to monitor campaign performance in our All-in-One marketing suite.


Contest Example:

In the contest idea below, Lujo has set up a Sweepstakes to give away a $500 voucher towards their bean bags, hammocks, and sun loungers. To enter, contestants easily enter their email,first name, country, and email address.

It’s best to have the prizes of your contest be relative to your industry. Gift cards and vouchers are easy, versatile prizes to give out. We have also written a post on nice prize ideas that your business could make use of.


contest idea and example


Social Media Contest Idea #5. Essay Contest


Essay contests ask more of your supporters, as you are asking them to express their views in words. Setting them up, however, is as simple for you as all our other apps.

With an essay contest, you can ask your supporters what makes them passionate about your cause. You can ask you fans if there a story they would like to share, and to give them a chance to make their voices heard.  

This not only gets your fans and followers more involved by knowing you want to hear from them, and to share their stories, you also are able to showcase this written passion, which may ignite a flame in others.

You can create prizes for the best essay, using those with the most votes (by getting the most votes, entrants are more motivated to share their essay through all of their social platforms, and their friends). Prizes don’t have to cost much if you are a smaller business, they could be as simple as spending a day with those who you help, recognition by posting it on your website, and/ or a gift certificate related to your cause or target market.


Social Media Contest Idea #6. Video Contest


Video contests are another easy to set up app. They can be used on your Facebook page and/ or embedded on your website. They are mobile compatible, and have auto-sharing by entrants.

Video contests, like essay contests require more effort from your entrants. They can be very motivating, too, for those who are passionate about your cause. And, like the essay contest, they can provide a spark in others, which may ignite a passion for your cause.

Again, like all of our apps in Wishpond’s All-in-One Marketing suite, you are able to easily collect participants emails in a exportable database.


Social Media Contest Idea #7-30


If you're just looking for some inspiration about what to give away or what kind of social media contest to run, here's a comprehensive list of proven social media contest ideas:

Summer Social Media Contest Ideas:

  1. A Father's day sweepstakes, where the prize is tickets to a sporting event
  2. A photo contest, where the prize is a graduation-related giveaway (like prom night)
  3. A sweepstakes targeting families, where the prize is a kayaking, ziplining, bungee jumping, canoeing or surfing trip for 4
  4. A vote contest targeting moms, where the prize is a summer makeover (wax/laser, haircut)
  5. A photo contest, where the prize is a camera with tripod stand
  6. A "be a tourist!" sweepstakes where the prize is a ferry/boat trip

Fall Social Media Contest Ideas:

  1. A "Ready for back to school?" sweepstakes, where the prize is back-to-school gear
  2. A "Send them off smelling sweet" photo contest, where the prize is a bathroom care package
  3. A "Make sure they call!" referral contest, where the prize is a 6-month phone bill
  4. A "Flu Season is Here. Get Prepared!" giveaway, where the prize is 50% off all cold/flu products
  5. A photo contest for Halloween, where the prize is a Netflix subscription (with recommended scary movies)
  6. A "Give Thanks" Thanksgiving sweepstakes, where the prize is a Thanksgiving dinner with all the trimmings

Winter Social Media ContestIdeas:

  1. A "What's your Favorite Holiday Memory?" essay contest, where the prize is a shopping spree
  2. A "Don't burn the Ham" video contest, where the prize is a cooking class, cooking book and shopping spree
  3. A "It's Better to Give than Receive" contest, where you enable people to donate money in return for a thank-you card from a food bank.
  4. A "Keep your Family Safe" sweepstakes, where the prize is a winterized vehicle package
  5. A "What's your Favorite Holiday Memory?" essay contest, where the prize is a shopping spree
  6. An Ugly Sweater photo contest, where the prize is a party package of food, decorations and games

Spring Social Media ContestIdeas:

  1. A "St Patrick's Day" sweepstakes contest, where the prize is a brewery tour or whiskey tasting
  2. A "Do you Deserve a Break?" photo contest, where the prize is a table for two at a romantic restaurant
  3. A "It's time for a girl's weekend!" sweepstakes contest, where the prize is a spa getaway with champagne lunch for 4
  4. A "Be my Valentine" essay contest, where the prize is limo service and dinner for two
  5. A "Hollywood Night" sweepstakes contest, where the prize is tickets to a movie premier
  6. A "Spring Cleaning" sweepstakes contest, where the prize is a complete cleaning product package or maid service



Wrapping it Up


Hopefully this article has given you a better idea of what a social media contest can be, and how to run a successful one.

If you have any questions about any of the ideas in this article, don't hesitate to reach out in the comment section below!

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