Going viral is one of the ways to achieve overnight success. Many brands want it and have tried creating viral marketing success, but so many are not getting it. The chances are that even if your campaign is marketing gold, it doesn’t get any buzz. Why? You haven’t gotten the right balance. There

Depending on who you ask, and what industry you're in, only about 2-2.5% of your visitors navigate from your homepage to your product pages. That’s not a lot, is it? However, if the visitor lands directly on your product page, the conversion rate is relatively higher, around 7% (about 300% better than from

I'm the luckiest kind of marketer - one for whom A/B tests reach significance quickly. We have enough traffic to run tests and quickly see whether our changes improved things or sent us running to the developers at 2am. It's the same for our email campaigns. The Wishpond blog sends its newsletter to 171,

As the years go by, our attention spans are getting even shorter. Even more of us consider marketing emails a kind of ancient practice. And while you spend time choosing high-converting email templates and optimizing them for your marketing campaign, the ugly truth of life comes out of a clear blue sky: Most people don't

Email marketing is one of the most effective channels to drive business growth. Better than social media. For ROI it's even better even than advertising. But if nobody opens your email, what's the point? Your offers don't get seen. Your links don't get clicked. Sales don't get made. To give your business the best chance