Landing page friction is a term used to describe any element of your landing page that’s preventing users from converting. This can be anything such as page length, privacy disclaimers, imagery, layout, text and more. In order to get to the bottom of what exactly is causing friction on your page, you’ll need
Landing best practices are an amalgamation of tried and true landing page elements that have been proven to convert well under a number of different conditions. They act as a good starting point for any landing page especially for marketers looking to leverage the power of past design tests to help drive their own conversions.
If you’re paying for ads to be spread across Google then you should be using dedicated landing pages. Clicks on ads, especially for competitive keywords, can get really really expensive. So your goal should be to get the most conversions for the least amount of clicks. For a complete look into "Why can’t
How many fields should I have in my landing page form? The landing page form may not seem like a particularly crucial element. It's not flashy, doesn't grab the eye or communicate the value of conversion. It just sits there on the side, waiting for people to, begrudgingly, submit their information. But it's getting a
The short answer to this question is an emphatic yes, but this article will break down 7 use-cases to give you a bit of insight into how, exactly it can work for your business. A landing page is simply a page within your website optimized for a single conversion goal. If your business is looking